Nectar Health
Origins
Migraine disease affects over 1 billion people worldwide, with women affected 3-4 times more than men. Nectar health seeks to help women affected by migraine disease to manage pain and live without debilitating symptoms.
Opportunity
Nectar Health’s brand identity radiates empathy, crafted to soothe the senses and connect deeply with women affected by migraines. The soft, fresh colour palette and accessible design weren’t just aesthetic choices, but meaningful ones that shaped how the brand is experienced. The visual system and website were embraced by the team for striking the perfect balance between calm, clarity, and care—setting a new tone for how wellness brands can truly support their audience.
Project Type
Visual Identity
Brand Guidelines
Website Design
Digital Marketing
Tools
Photoshop
Illustrator
InDesign
Adobe XD
My Role
Brand & Wesbite Designer
Collaborators
Jah Marsh
Kimberly Gajadhar
Te Auta Mc Phee
Cristina Jiang
The
Opportunity
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Solution
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Outcomes
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
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