Trade ME PROPERTY
THE IMPACT AWARDS
Origins
Real estate agents do more than sell homes, they go the extra mile for clients and communities. The Impact Awards celebrate these standout individuals, highlighting the agents and offices making a real difference. The public nominates the people who make buying or selling a home a positive, memorable experience, giving the campaign authenticity and heart.
Challenge
I designed a visual identity and awards design system that let these agents shine. The goal was to celebrate their achievements while giving them the publicity they deserved, making the awards feel special, credible, and shareable nationwide.
Project Type
Brand campaigns
Visual Identity
Design systems
Tools
Figma
Illustrator
After Effects
Photoshop
Midjourney AI
My Role
Lead Brand Designer
Collaborators
Cristina Jiang
Joshua Jeffery
Dione Tay
The
Opportunity
Stand out while staying on-brand
Property businesses are very protective of their branding. So our campaign needed a distinct look that highlighted both the agents and their company’s brand, while still feeling like part of Trade Me Property.
Stay flexible
Visuals had to adapt to real-time nominations, work with videographers, and scale across many different sizes for out-of-home placements, all while keeping the campaign consistent and polished.
The
Solution
Professional, award-focused design
We positioned the awards as the hero, highlighting the agents’ achievements while incorporating their company logos as flexible components. The look was polished and credible, balancing the prestige of the awards with the visibility needs of the businesses.
Scalable templates and close collaboration
Assets were designed to work across social, email, media, and videography, adapting to multiple sizes for out-of-home placements. Regular updates with stakeholders kept the campaign nimble, consistent, and on-brand.
The
Outcomes
Agents were front and centre, getting the recognition they deserved. Nominations and engagement sparked nationwide conversation, creating positive buzz for both the awardees and Trade Me Property. By celebrating these everyday heroes, the campaign strengthened community trust, highlighted Trade Me’s support for agents, and positioned the brand as a true partner to businesses across Aotearoa.
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