Māia Studio
Origins
Māia is bravery, grounded in knowledge. They are Aotearoa New Zealand’s home of kaupapa driven communications. Maia empowers all changemakers of the business world, with expert and inspired public communication knowledge.
Opportunity
For Māia, a brand rooted in New Zealand heritage, we crafted a visual identity that honours Māori perspectives through meaningful patterns and storytelling. To empower their non-designer team, we developed flexible and easy-to-edit templates with streamlined layouts that made their communications intuitive, accessible and culturally grounded.
Project Type
Visual Identity
Brand Guidelines
Website Design
Tools
Illustrator
Photoshop
Adobe XD
My Role
Brand & Website Designer
Collaborators
Jah Marsh
Cristina Jiang
Kimberly Gajadhar
Te Auta Mc Phee
The
Opportunity
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Solution
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Outcomes
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
more projects
TMP pricing GTM
Brand Campaign
Chooice nz
Visual Identity & Website Design
The new life store
Brand & Digital Marketing