Trade Me Property
Pricing GTM 2025
Origins
The Property Pricing Go-to-Market is a strategic initiative that provides our sales team with clear, targeted collateral to confidently communicate pricing changes, TMP’s value, and audience insights.
Designed to reach all customers, the campaign tailors messaging to different business needs, building trust and driving ongoing engagement.
Opportunity
As Trade Me entered a rebrand phase, I led the redesign of our B2B pricing and marketing toolkit to support the sales team through a highly competitive season. Grounded in our Get more+ brand narrative, I crafted presentation decks, email campaigns, and print collateral that clearly communicated value through bite-sized insights and compelling metrics — helping vendors see us as their top choice.
Project Type
Rebrand
Brand campaign
Presentation Decks
Print Collateral
Tools
Figma
Illustrator
InDesign
Google Slides
My Role
Lead Designer
Collaborators
Cristina Jiang
Caleb Carnie
The
Opportunity
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Solution
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Outcomes
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
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