Trade Me Property
The people's choicest awards
Origins
In November 2024, we launch the ‘Trade Me Property People’s Choice Awards’, inviting Kiwi to get involved and celebrate how they live and could live.
By encouraging nominations and voting in key categories, we build community engagement and trust. This initiative inspires participation, boosts social interaction, and drives increased traffic to the platform.
Opportunity
Over a four-month campaign, I led the creation of the distinctive visual identity for the People’s Choice Awards within the Trade Me brand. Celebrating Kiwi moments and lives, we crafted an immersive experience that sparked engagement and inspired active audience participation.
Project Type
Brand campaign
Design systems
Motion Graphics
Digital Marketing
Tools
Figma
Illustrator
After Effects
Photoshop
Midjourney AI
My Role
Lead Designer
Collaborators
Cristina Jiang
Caleb Carnie
Grace Tressider
The
Opportunity
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Solution
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Outcomes
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
more projects
Imapct awards 2024
Brand Campaign
Chooice NZ
Visual Identity & Website Design
Manaaki
Visual Identity & Website Design