Welcome to the proccess of...
Manaaki
Manaaki is an online community, empowering small business owners with game-changing content, advice from business experts, powerful networks, and opportunities that open doors.
Project type
Graphic Design
My role
Branding & Assets designer
Collaborators
Jah Marsh
Kimberly Gajadhar
Te Auta Mc Phee
Christina Jiang
Design tools
Illustrator
Photoshop
InDesign
XD
The
Challenge
With each brief and project, I am always figuring how to visually deliver the messages we wanted to convey to our community while maintaining sincerity and purpose.
The Problem
Understanding the deliverables
Creating sub brands
Making a different brand from the existing. Had to have a cohesion with the original but can be distinguished. Balancing the element so it’s distinguishable enough but also contains remnants of the original brand.
In creating additional sub brands, we had to stay true to the colours of the original brand, while making it distinguishable enough to stand on its own. This was a balancing act trying to juggle culture, meaning, and unique elements.
Evolving the platform to community
Let’s be real. No one trusts a platform with 0 users. Seeing as our platform was evolving into a community, the brand had to shift towards a community centric style.
The Solution
DELIVERING THE PRODUCTS
Collect various inspirations
A lot of thought went behind finding themes for the sub brand, with mind numbing research about cultural representation, symbolism of colours and a whole lot more. We ended up with just the right amount of distinction to bring users into action
Entertain and educate
(in regards to evolving platform) By incorporating pop culture and quirk into our tiles. We had created an eye-catching design that represented our value of ‘educational and entertaining’. This led to a lot more interest in the other resources that Manaaki provided.
