Manaaki
Origins
Manaaki is an online community, empowering small business owners with game-changing content, advice from business experts, powerful networks that open doors to new opportunities Kiwi.
Opportunity
As Manaaki evolved into a digital platform, I co-designed its website and culturally grounded design system with sub-brands that brought its cultural roots to life: respect, support, and community.
By blending Māori values with playful pop-cultural elements, we created an engaging, educational, and visually striking experience that drove deeper engagement with the platform’s resources.
Project Type
Brand Campaigns
Design Systems
Website Design
Digital Marketing
Tools
Illustrator
Photoshop
InDesign
After Effects
Adobe XD
My Role
Motion & Graphic Designer
Collaborators
Jah Marsh
Kimberly Gajadhar
Te Auta Mc Phee
Christina Jiang
The
Opportunity
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Solution
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Outcomes
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
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