Chooice NZ
Origins
Chooice (with two Os for more ‘owesome’) is a 100% Kiwi owned and operated marketplace that makes it easier than ever to support Kiwi creators. From small businesses to hobbyists and even side hustlers!
Created during our first lockdown, Chooice quickly became the largest Facebook group in New Zealand and is known for its huge range of unique handcrafted goods.
Opportunity
Reaching the right audience is a common challenge for small businesses. To better support them, we focused on strengthening our connection with both sellers and their customers. As Chooice grew, I led the evolution of its visual identity — refreshing marketing materials, building an illustration library, redesigning the website, and managing all digital marketing and site operations.
Project Type
Social Media Marketing
Website Design
Brand
Tools
Illustrator
Photoshop
InDesign
Adobe XD
My Role
Web, motion and
graphic designer
Collaborators
Christina Jiang
Jah Marsh
Kimberly Gajadhar
Te Auta Mc Phee
The
Opportunity
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Solution
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
The
Outcomes
Aligning our Brand Platform
The brand platform needed to be tailored and refined to better align with Trade Me’s evolving identity.
High Volume Production Challenges
Over 1,000+ assets had to be produced under tight deadlines, requiring streamlined workflows and asset management.
Ineffective Messaging
Our creative approach needed to change as it relied on word-heavy assets like slam poetry, which our audience research showed was ineffective.
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