Trade ME
The new life store
Origins
In 2023, Trade Me launched its new brand platform, The New Life Store, supported by the integrated marketing campaign In With the New across all its brand and sub-brands.
This was a key moment to refine and strengthen Trade Me’s brand identity across three major business verticals: Motors, Jobs, and Property.
Challenge
How do we leverage the success of Trade Me’s in with the new brand platform launch to evolve and modernise the brand, to position Trade Me as the first choice of platform for Kiwi to find their dream property, car and occupation?
Project Type
Multi brand campaigns
Design systems
Brand Guidelines
Tools
Figma
Illustrator
After Effects
Photoshop
Midjourney AI
My Role
Designer
Collaborators
Cristina Jiang
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Photoshop • Illustrator • After Effects • Figma • Indesign • Premiere Pro • Mid Journey •