Welcome to the process of...
Chooice NZ
Chooice (with two Os for more ‘owesome’) is a 100% Kiwi owned and operated marketplace that makes it easier than ever to support Kiwi creators. From small businesses to hobbyists and even side hustlers! Created during our first lockdown, Chooice quickly became the largest Facebook group in New Zealand and is known for its huge range of unique handcrafted goods.
Project type
Graphic Design
My role
Branding & Assets designer
Collaborators
Jah Marsh
Kimberly Gajadhar
Te Auta Mc Phee
Christina Jiang
Design tools
Illustrator
Photoshop
InDesign
XD
The
Challenge
Small business owners found it difficult to market their self-made products, so how could we help to promote them and their work?
The Objective
Understanding the deliverables
Deliver our message in an approachable way
We want to sincerely help businesses grow and get noticed. So speaking and conveying messages visually in a casual, next door neighbourly way is always on our mind when creating content. It’s our unique approach to bring fresh air to our potential customers.
Retaining audience engagement
We’re always on the hunt to figure out new ways to deepen our brand connection with our customers and their customers. Our aim is to help solve their problem through promoting and helping progress their business.
All inclusion
We’re finding ways to promote and give love to as many small businesses using Chooice as possible. Letting people know that buying from small businesses changes lives on the other side of the screen too!
The Solution
DELIVERING THE PRODUCTS
Keeping up with events across NZ
Weekly EDM updates and creating visuals for special seasonal and occasional promos such as Samoan language day & Waitangi. That not only represents NZ but our International friends too!
Product showcases
Daily feature highlights of different stores that were being sold on Chooice, promoting all that we can from Facebook, Instagram, and even our landing page. Coming up with banners and assets to differentiate each unique feature type.
Plug and play layouts
To keep up with featuring different stores daily, we kept every design and layout adaptable and modular. This kept things scalable, and even let non-designers have a hand in the action.
